Dig deep into what makes your brand special and turn that into a killer brand identity.

Brand strategy + design for solopreneurs who want to be seen (and hired!) as the experts they are.

I had an incredible experience with Patricia - she translated the vision for my brand into the perfect logo and a well-designed collection of social media templates. She's highly intuitive, creative, and delivers quality, timely work. Will work with her again!

Joel and I worked together to lay the foundations of my business, which, at the time, were anything but clear. We went through the Who?, What?, How?, over to my vision, mission, and USP. We even did a full competitor analysis to identify aspects of my business that I could improve to make it stand out of the crowd. And, of course, I also got the most beautiful logo, colour palette and fonts ever, along with useful social media templates.

He (Joel) helped me hone in on my vision and mission, took an in-depth look at my target audience (e.g. their biggest challenge, desires, and buying decisions), completed a competitive analysis, figured out what makes my brand unique, narrowed down my brand voice and values, and so much more.

Joel dug deep to extract the essence of who I am and my mission. He helped me uncover and put words to a vision I had struggled to articulate for years. From this, he created a brand that beautifully captures it all. There is now coherence between myself and the visual representation of my business, and it feels fantastic!

You've been in business for a while but...

The fact is: most online business owners look like they’re all over the place 🤷‍♂️

Their posts, social media profiles, landing pages, and websites look disconnected, inconsistent, and generic.

You might be the best at what you do, but if you look like a headless running chicken online, it’s going to be impossible to build trust with your audience and get hired 🐓💨

Hi! I’m Joel, the brand strategist and designer for solopreneurs, aka small business owners — after 10 years in the branding business as a small business owner myself, these are the people I know we can help the most.

Because we know what you’re going through.

The challenges, doubts, and fears 😖 we’ve lived them in these past 10 years.

We also know that most of those challenges get *crushed* once you establish a powerful personal brand.

(We lived that too.)

Do you think branding is all about fancy logos and flashy graphics? 🙅‍♂️ Think again.

Proper branding is how you establish yourself as an industry leader. It’s how you build an online presence, a reputation, that echoes your expertise and authority.

From the inside out, that’s what we’re here for as branding professionals:

1️⃣ To give you a crystal-clear understanding of your own business, brand, and purpose.

2️⃣ So that you step up with newfound confidence and show up as the real you.

3️⃣ And finally look and feel like the industry leader you are (and get hired as such!) because everything is perfectly aligned with you, your business, and your goals 🍾

How do we do it?

Some of our recent work

See our full portfolio

We're not an agency.

We're your personal branding team.

Our cornerstone service: Branded to Life

The most important aspect in a brand visual identity and design element is that it embodies you:

Your mission, your values, your personality (or unique business character), your brand voice, your brand sentiment, and the value you deliver to your clients. And ultimately – the way you want to be seen by your audience.

We do it in 4 phases and we have a plan.

What makes us different?

▸ A collaborative approach and a personal team that works with you – every step of the way.

▸ Top-notch visual assets you’ll love, delivered in faster-than-agency turnarounds.

▸ Customizable solutions and design sets – never more, never less than what you need.

▸ Designers who listen!

▸ An enjoyable experience!

Our clients are the best

Joel and I worked through his branding exercises which help me understand what I was trying to achieve as a business, who my prospective customers are and how my visual identity could align with those things. Joel was candid with his remarks and delivered useful criticism and suggestions about how I have been "doing social media". I am super happy with the logos, social media templates and colour palette that Joel designed - it is now much easier to quickly put together posts with a consistent look.

Over the years, while working for two of the biggest companies in the world in their respective industries, I've worked with countless designers. I've also been a client of several of the biggest creative agencies in Ireland and the UK. The service provided by Patricia has, and I don't say this lightly, competed with (and in several cases beaten) any that I've experienced to date. From the initial consultation to edits/changes needed, everything, and I mean everything, was professional, timely and, above all, enjoyable. My expectations were exceeded when, upon agreeing on the final designs, Patricia sent a thorough, well-organised document with my files.

Working with Joel has given me the confidence to show up authentically as myself and a clear path and strategy to grow my business. Daily tasks, i.e. creating content, providing for my clients, and packing my services, have become that much easier and more enjoyable. He thoughtfully personalized this service for me based on my needs and wants. Not only is he super educated in his field, but the final result succeeded far beyond my expectations.

Let's build you a brand you're proud of.

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