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When we were happy with our findings, we moved on to the first step of my design process, the brand’s mood board. Both Russell and I brought visual references out of our own research and point of view.
After those discoveries and an in-depth brainstorming session, I presented Russell my solution.
We chose two main colors (the red and orange), two secondary colors (the purple and pastel color), and one accent color for support when needed (soft grey). The palette can be used as is, or in gradients as long, as we keep the color hierarchy to maintain the visual consistency throughout.
Now, we were now ready to re-write and re-design Russell’s most important touchpoint, his LinkedIn profile.
GrowingDesign © 2023
After those discoveries and an in-depth brainstorming session, I presented Laura my solution.
GrowingDesign © 2023
After those discoveries and an in-depth brainstorming session, I presented Myrto my solution.
“Working with Joel on my brand, what stood out was my 360° detailed overview on the fintech and banking software business from various roles and different backgrounds.”
– Myrto Zehnder
GrowingDesign © 2023
Go Boss Yourself
GrowingDesign © 2014-2023
Justice Is Now!
GrowingDesign © 2014-2023
Canopie
We also included mama and baby characters with restful expressions to emphasize the mood and human connection.
know more about the app & project at:
canopie.app
GrowingDesign © 2014-2023
View from 32
Before starting to work on the visual aspects of the brand identity, it is important to have a clear understanding of the brand’s goals and style. A brand identity questionnaire has proved to be a useful tool to gather insights into the brand’s mission, values, target audience, and desired image. So that was our starting point.
GrowingDesign © 2014-2023
Before starting to work on the visual aspects of the brand identity, it is important to have a clear understanding of the brand’s goals and style. A brand identity questionnaire has proved to be a useful tool to gather insights into the brand’s mission, values, target audience, and desired image. So that was our starting point.
The typography selected has details reminiscent of the Celtic style, further emphasising the connection to Irish heritage and reinforcing the brand’s identity.
GrowingDesign © 2014-2023
With the proper framework, we worked on her foundations, explored different ideas, and defined key business concepts every brand should have clarified before they show up in the world.
Cosmic Creative is dedicated to providing psychology-based copywriting services to business owners who are committed to building strong and long-lasting businesses who value integrity, respect and empathy.
Mutual respect for one another and being able to see the world from someone else’s perspective is highly valued by Cosmic Creative.
“He (Joel) helped me hone in on my vision and mission, took an in-depth look at my target audience (e.g. their biggest challenge, desires, and buying decisions), completed a competitive analysis, figured out what makes my brand unique, narrowed down my brand voice and values, and so much more.”
– Rebecca Scott, Cosmic Creative
We’ve redesigned Rebecca’s main brand touchpoint, her LinkedIn profile.
With a new banner image, a unique profile picture and the right messaging throughout, Rebecca is getting new followers consistently.
GrowingDesign © 2022
GrowingDesign © 2022
The project was divided into easy-to-follow phases and the complete process included:
After our engagement, Persona has seen an increase in sales, and brand awareness. An on-brand online store is a crucial brand touchpoint to the success of a product-based business.
How colorful is your sock drawer?
Persona
GrowingDesign © 2022
Dana already had a strong brand presence on Instagram when she came to us looking for a website.
The goal for this new brand touchpoint is to strengthen her overall online presence and brand experience.
The project was divided into easy-to-follow phases and the complete process included:
No need for third-party apps or services, when you have your own website use it to host your unique link in bio for your marketing purposes.
Visit it today and meet
Media with Dee
GrowingDesign © 2022
color palette
I’m a graphic designer focused on helping meaningful & nice-people-managed startups stand out by providing custom and appealing brand visuals.
My journey started with product design, but I soon found out that graphic was the way, when I realized that I had more fun creating the communication assets for my products than designing the products themselves.
Along with 5+ years of freelancing, I had the opportunity to help more than 20 (now a bit happier) business owners from all over the world.
They define the experience as reliable, enjoyable, and smooth.
Keep learning is a must, so, some of my time is invested in it, to make sure I’m always updated and ready to come up with creative solutions for any new challenges.
Let’s meet each other!
Message me about your project or with any questions about my process. If your project seems like a good fit, we can schedule a call to discuss further details.
My journey began in 2014 as a freelance graphic designer, juggling a bit of everything and grabbing every chance that came my way.
It was a grind, but it laid the groundwork for what was to come.
The real game-changer came in 2020 when I focused on building my personal brand.
That’s when the magic happened.
I transformed from the go-to guy for cheap gigs into a sought-after brand strategist and designer, a role that’s not just for anyone.
As a result, people stopped looking at me as a cheap commodity and started queuing at the virtual door of my online business to have me on board.
My clients walk away not only with a full set of visual assets, but with a better understanding of their own brand (and themselves?) and the confidence to market their businesses the right way.
That’s the journey I want to take you on.
Let’s build a brand that not only stands out but also stands for something.
Interested in talking?