Contact us
Contact us
Our Portfolio: Bringing your vision to life.

Below is a collection of some of our most-loved work.

Joel Sousa

Brand & Graphic Designer

Joel Sousa

Brand Identity & Graphic Designer with experience in graphic design, brand design, and advising businesses on their branding strategies.
+ Info
BrightcometBehance

▸ Branding & Graphic Design

38016987700393.5dc073725d9d9
tl_cover
lean00
coverimg

Patrícia Oliveira

Graphic Designer & Illustrator

Patrícia Oliveira

Graphic Designer & Illustrator with over 5 years’ experience. Specialty in creating custom and brand-aligned logo designs, illustrations, and visual brand sets.
+ Info

▸ Graphic Design & Illustration

Who’s behind GrowingDesign?

Match our faces to our skills:

Joel Sousa

Brand Identity Designer

Joel Sousa

Brand Identity & Graphic Designer with experience in graphic design, brand design, and advising businesses on their branding strategies.
+ Info

Patrícia Oliveira

Graphic Designer & Illustrator

Patrícia Oliveira

Graphic Designer & Illustrator with over 5 years’ experience. Specialty in creating custom and brand-aligned logo designs, illustrations, and visual brand sets.
+ Info

Pedro Custódio

Motion Designer, Animation Artist & 3D Render

Pedro Custódio

Motion Designer, 2D/3D Render & Animator with more than 5 years of experience, creating mostly assets for musical artists and creative companies from all around the world.
+ Info

Manuel Silva

3D Modeler & Illustrator

Manuel Silva

3D Modeler & Illustration Artist with more than 5 years of experience, focused on 3D modeling, illustration, and graphic design.
+ Info
Get in touch

Pedro Custódio

Motion Designer & 3D Render

Pedro Custódio

Motion Designer, 2D/3D Render & Animator with more than 5 years of experience, creating mostly assets for musical artists and creative companies from all around the world.
+ Info

▸ Motion Design & 3D Render

071b7a92473339.5e4c43cabbb54
1d234d97567669.5ec7f31c808e5

Manuel Silva

3D Modeler & Illustrator

Manuel Silva

3D Modeler & Illustration Artist with more than 5 years of experience, focused on 3D modeling, illustration, and graphic design.
+ Info

//3D Modeler & Illustrator

manel-da-selva-crystal
COVER
I had an incredible experience with Patricia - she translated the vision for my brand into the perfect logo and a well-designed collection of social media templates. She's highly intuitive, creative, and delivers quality, timely work. Will work with her again!
Katrina Frolov
Katrina FrolovFounder & CEO
I was not aware of the importance of building a DNA until this path led me to Joel, we met through LinkedIn, I contacted him and we've "connected", common values and it was off we go. First of all, a wonderful experience, a passionate person, involved, anxious to understand you to transcribe and create what you are, what your business is! I appreciated everything, I would say his involvement, his concern to achieve the best for you is what I appreciate the most! I recommend Joel with my eyes closed, it is a pleasure to collaborate with people like him!
Sophie Chastanet
Sophie ChastanetCoach Humaniste
We were looking for a logo redesign initially but after speaking with Joel, we realized that we would be better off with a rebranding. We and our clients loved the work as it captured our vision. We were most appreciative of Joel’s passion for the work he was doing with us. He really listened and then delivered incredible results to every one of our requirements. We recommend Joel because he impresses as a professional with knowledge about a lot of areas but best of all he is very resourceful. Thank you for the great work and we look forward to working with you again!
Dania Sancho & Yonet Garcia
Dania Sancho & Yonet GarciaThe Sancho Law Firm
Working with you allowed me to clearly define the values I wanted to put forward with my brand. Thanks to you, I now have the tools, the templates, and the structure to develop my project. What I appreciated the most with you were your understanding, attention, and responsiveness. I would recommend Joel to anyone who needs to define, structure, or improve their brand image so that it reflects their values.
Jérémy Gabon
Jérémy GabonCoach
Over the years, while working for two of the biggest companies in the world in their respective industries, I've worked with countless designers. I've also been a client of several of the biggest creative agencies in Ireland and the UK. The service provided by Patricia has, and I don't say this lightly, competed with (and in several cases beaten) any that I've experienced to date. From the initial consultation to edits/changes needed, everything, and I mean everything, was professional, timely and, above all, enjoyable. My expectations were exceeded when, upon agreeing on the final designs, Patricia sent a thorough, well-organised document with my files.
Keith O'Hara
Keith O'HaraThe Irish Road Trip
Joel was brilliant throughout this entire process. He provided us guidance and expert advice along the way. His creativity for this brand identity project and the challenges it presented were well received and made it go much smoother. Well done.
Steve Sutch
Steve SutchValentis
Joel is an artist making your dreams come true! I love his work and patience and I could not be more grateful. With all my heart I recommend his work and the joy of working with a master of design. I look forward to continuing to work with Joel!
Caroline Summerlind
Caroline SummerlindSummerlind Foundation
I am super pleased I found Patricia. She is a great designer with very good skills, taste and creative ideas. I was impressed by how quickly she grasps the customer's needs and desires, as well as her quick turnaround and helpfulness. I highly recommend working with her!
Ana Spits
Ana Spits
Previous
Next

Interested in starting your design project?

Contact us here

We're on Instagram and LinkedIn

Sharing knowledge about what we do!

Instagram Linkedin

Your personal freelance design team

Instagram Linkedin

© 2022 GrowingDesign. All rights reserved.

Able Academy

Brand design

Able Academy is the place to learn about, and get a content marketing strategy that converts untapped audiences into clients.

Filipa, founder of Able Academy wanted to start a new Instagram account for her brand and business.

To start this new journey, we needed to gain business and brand clarity to then build awareness, and with that showcase her services.

Tired of hearing crickets?

Mission

Business owners often feel overwhelmed and confused about their content marketing efforts due to the lack of results. Able Academy teaches you how to create and distribute content that converts across different platforms effectively.

Brand values

Education

At our core, we want to teach everything we know.

Transparency

Being honest and straightforward at all times.

Teamwork

An addition to your team, much more than another hire.

Altruism

Contributing to society by supporting meaningful charities, causes and foundations.

Responsability

Feeling responsible for your success.

Dedication

Always aiming for the best

results we can deliver.

Plan. Create. Distribute.

Able Academy already had an existing logo, we gave it a refresh and completed the family set with new variants.

As business owners, creating and distributing content across different platforms is overwhelming. Filipa and her expertise give Able Academy students the necessary structure to do so effectively.

Colors

Typography

Stock Imagery

Icon Set

Slide Deck Template

For Able Academy to produce long-form content autonomously, we also created a slide deck template.

Social Media Templates

We designed and prepared new social media post templates for Able Academy.

These templates are easy to use and fit the brand and business needs for Able Academy to build awareness.

Tired of creating content and hearing crickets?
I expected excellent design work given Joel's portfolio. However, what I got was so much more than design... The experience, the collaboration, and the support were more than I could ever have anticipated. And the results I got in such a short period (engagement, leads, and brand association) prove how investing in design and branding pays off... Especially if you choose to work with Joel!
Filipa Canelas
Filipa CanelasFounder of Able Academy
Work with us
Thank you!

GrowingDesign © 2022

Justice is Now

Brand design

Justice Is Now is a non-profit organization created in honor of rape victims. They aim to stand up and fight to end the damaging practice of rape myths being used as a defense tactic in courtrooms, so future victims do not endure this injustice.

The conviction rate for rape has gone from 6.5% to 3.5% in the UK. Research shows that too many people believe rape myths and victim blame, and these people are the same people who end up on juries.

…

The brush written signs used on protests are the inspiration for this concept. The brush stroke represents the freedom of speech and the right to shout and express your thoughts and beliefs by your means. With a vivid yet accessible style, anyone can draw it on a sign, t-shirt, or flag and join the cause. The exclamation point shows the urgency and purpose of change. The time is NOW.


Justice is Now

Work with us
GrowingDesign © 2014-2021

Pedro Custódio

Motion Designer & 3D Render

I’m a 3D animator and creative director with more than 5 years of experience, working with both musical artists and big companies from all around the world.

Putting imagination to the test is what I do every day. 3D gives people an all-new world of possibilities on what they can achieve for their brand, from the most dramatic and out-of-this-world creations to the more realistic and minimalistic of results.

Create 3D that has meaning, that’s one of my mottos. Creating 3D is one thing, but bringing it to life is another. I always help my clients see that, have the company’s essentials represented in every design or animation we do together.

I’ve started doing graphic design in 2013 and right away, motion design caught my eye! At first, doing 2D animation, but felt restricted in what I was doing. So the only logical way was to start doing 3D, which I did for 1 year in a studio based in Lisbon, always keeping my freelance gigs.

Let’s see what we can achieve with your brand? Shoot me a message.

Send us a message

Patrícia Oliveira

Graphic Designer & Illustrator

I’m a graphic designer focused on helping meaningful & nice-people-managed startups stand out by providing custom and appealing brand visuals.

My journey started with product design, but I soon found out that graphic was the way, when I realized that I had more fun creating the communication assets for my products than designing the products themselves.

Along with 4+ years of freelancing, I had the opportunity to help more than 20 (now a bit happier) business owners from all over the world.

They define the experience as reliable, enjoyable, and smooth.
Keep learning is a must, so, some of my time is invested in it, to make sure I’m always updated and ready to come up with creative solutions for any new challenges.

Let’s meet each other! 

Message me about your project or with any questions about my process. If your project seems like a good fit, we can schedule a call to discuss further details.

Send us a message

Manuel Silva

3D Modeler & Illustrator

Ahoy! My name is Manel da Selva. I am a 3D Artist and Illustrator shaman based in Portugal with more than five years of experience!

Since the start of my art shaman path, I’ve shared my 3D modeling, illustration, and graphic design powers.

I’ve graduated from Esad CR and IPCA and for the past 5 years, I’ve been sharing my soul with great clients including the Boom Festival, Mythic Figurines, and Reflare Models. I’ve also had the honor to win 1st place at Esdica Comic Contest!

When I’m not working as a 3D artist I can be found on the Lusitanian forests making ancestral rites and bike riding.

Are you in need of 3D characters or props for print, design, animation, or games? And also looking for something transcendental? I’ll bring your ideas to the realm of the living just as you imagine!

Contact us today!

Send us a message

Valentis

Brand design

Valentis is focused on the development and distribution of fully operational security and safety logistic solutions to a wide range of clients.


We take pride in measuring ourselves and the client personnel in how they deter, detect, defend, and respond to potential criminal and terrorist activity.

Valentis

Strength comes from unity.

Who we are

Valentis is a very technical, straightforward with high-standards, successful security company.

What we stand for:

Valentis is focused on the development and distribution of fully operational security and safety logistic solutions to a wide range of clients. We take pride in measuring ourselves and the client personnel in how they deter, detect, defend, and respond to potential criminal and terrorist activity.

Why it matters:

Personnel must be trained, and operations must be planned to protect the client. We believe that being prepared in response to a particular incident can make the difference in saving lives, reducing injuries, and continuing operations within a reasonable time after the incident occurs. Not every company operates the same. Valentis is trusted to deliver a positive and promised result.

Vision

Valentis will provide a true measure of security and not an illusion of one.

Mission

Our mission is to provide comprehensive, high-quali1y security services 1to a variety of clients utilizing professional and superiorly trained personnel.

No empty promises, with Valentis, you’re safe

Values

Professionalism.

Valentis has assembled a team that combines experience and expertise to provide clients a true measure of security. We provide professionally trained, quality-driven personnel qualified to our expectations. We believe that security personnel must present a professional and competent appearance that will instill confidence in the public.

High-quality.

By sharing what we intend to do, Valentis offers a high-quality designed service to protect the interests of our clients both in the field and behind the scenes. Our most experienced clients not only respect our position but also appreciate and embrace it. They understand the value and the need to protect themselves and the organization they work for.

Honesty.

Valentis only makes assurances on results that we know we can deliver.

Joel was brilliant throughout this entire process. He provided us guidance and expert advice along the way. His creativity for this brand identity project and the challenges it presented were well received and made it go much smoother. Well done.
Steve Sutch
Steve SutchValentis
Work with us
GrowingDesign © 2014-2021
Jérémy Gabon

Brand design

Focusing on prospecting through LinkedIn, Jérémy Gabon is a coach who accompanies entrepreneurs in their use of social media networks for the development of their business.

Jérémy Gabon

Calm, helpful and professional.

To have the most positive impact on people's lives so that they can achieve their goals and inspire them to do the same.

We have also chosen important brand values that we'll translate, and manifest in the visual outputs.

Freedom

To live in complete freedom and without professional and/or monetary obstacles

Listening

Jérémy Gabon will listen to you and analyze all your concerns and needs

Preeminence

Thanks to intensive work and appropriate investments, we can take a place above our competitors

Helping

Jérémy Gabon shares his knowledge and experience with his audience every day

Helping entrepreneurs developing themselves.

Working with you allowed me to clearly define the values I wanted to put forward with my brand. Thanks to you, I now have the tools, the templates, and the structure to develop my project. What I appreciated the most with you were your understanding, attention, and responsiveness. I would recommend Joel to anyone who needs to define, structure, or improve their brand image so that it reflects their values.
Jérémy Gabon
Jérémy GabonCoach
Work with us
GrowingDesign © 2014-2021
The Sancho Law Firm

Brand design

The Sancho Law Firm is a full-service boutique law firm specialized in real estate transactions, entity creation and maintenance, and estate planning.


The Sancho Law Firm

Experience is our Superpower.

We take pride in guiding our clients through the entire transaction by providing a customized solution that directly benefits their individual needs.

We have also chosen important brand values that we'll translate, and manifest in the visual outputs.

Innovation

21st-century law firm that features the latest technology and safety advances to ease our clients

Dynamism and Dedication

The firm is flexible and can adapt to the needs and requirements of the client while staying true to the rule of law

Approachability

Clients are treated like family as the firm becomes 100% invested in their Real Estate transactions from start to finish and beyond

Trust and Fidelity

The Sancho Law Firm, not only wants to earn their client’s business as a one-time occasion but instead, wants to become their partner of choice

From contract to closing!
We were looking for a logo redesign initially but after speaking with Joel, we realized that we would be better off with a rebranding. We and our clients loved the work as it captured our vision. We were most appreciative of Joel’s passion for the work he was doing with us. He really listened and then delivered incredible results to every one of our requirements. We recommend Joel because he impresses as a professional with knowledge about a lot of areas but best of all he is very resourceful. Thank you for the great work and we look forward to working with you again!
Dania Sancho & Yonet Garcia
Dania Sancho & Yonet GarciaThe Sancho Law Firm
Work with us
GrowingDesign © 2014-2021
Brightcomet

Brand design

We channel our expertise and experience into innovate hypnotherapy techniques. This way we empower women to make an important change to develop self belief, confidence and drive.


Brightcomet

Investigate, Intercept, Inspire
Work with us
GrowingDesign © 2014-2021
Clean Air Ventures

Brand design

We combine innovation and experience to develop funding and finance models for the renewable energy sector.


Clean Air Ventures

www.cleanairventures.co.uk
Built on knowledge and experience.
Work with us
GrowingDesign © 2014-2021

Concierge at Home

Brand design

Work with us
GrowingDesign © 2014-2021
Great Taste & No Waste

Illustration

Illustration set for GoodBites app.


Hong Kong has a huge food waste problem with over 3000 tons going to the landfill daily, much of which can be saved. GoodBites position is to help vendors reduce waste and protect their profits (recovering costs) by selling otherwise wasted food.


GoodBites aims to help society by preventing waste, promote food education, and raise awareness about the food waste issue.

GoodBites

"Amazing work!! A++++ delivery and communication.
Patricia was very organized and her interpretation of concepts is spot on! Highly recommended"
Alex HoGoodBites
Work with us
GrowingDesign © 2014-2021
Sophie Chastanet

Brand design

Sophie Chastanet is a self-development coach, who focuses on real-estate professionals to improve their mindset and prospecting processes. She was looking for a way to meaningfully start building her personal brand.

Sophie already had a following on LinkedIn when she reached out, but felt that brand-wise she didn’t had any focus, defined strategy, goals or clarity on how to do it.

By the end of a 3 months project working with me, Sophie now presents herself to the world in a way that not only makes sense to her and her audience but that also makes her proud, confident and unique!

Accueilir. Accepter. Agir.

Mission

Through training and individual sessions, Sophie Chastanet helps real estate agents to become aware of their true value and therefore to better sell themselves.

Brand values

Health

Essential ingredient inherent to each human being to succeed in life.

Boldness

We get what we want when we’re willing to take action and do what is out of the the ordinary.

Love

Love because with love we can do anything and this is the secret to succeed.

Perseverance

We can be bold and talented in what we do, but if we’re not hard-workers we may not really succeed.

Authenticity

If we want to work on ourselves, we must be true to ourselves. 

 

Caring

The best ability to be kind and generous to others.

L’humain et le business.

The project being a personal brand, we decided to work on a monogram logo that captured the flow and 360º approach Sophie provides her clients with.

The brand goal is to spread the message and importance of overall well-being but mainly in the three categories of mental, physical, and spiritual health.

Beanism will achieve this with products that perfectly align with these three categories, and a strong and constant content creation and sharing across multiple platforms.

Stationery

The brand goal is to spread the message and importance of overall well-being but mainly in the three categories of mental, physical, and spiritual health.

Beanism will achieve this with products that perfectly align with these three categories, and a strong and constant content creation and sharing across multiple platforms.

L’art de la raison d’etre.

Printed booklet

The brand goal is to spread the message and importance of overall well-being but mainly in the three categories of mental, physical, and spiritual health.

Beanism will achieve this with products that perfectly align with these three categories, and a strong and constant content creation and sharing across multiple platforms.

Brand guidelines book

The final step, is the creation of the Brand Guidelines Book - easy to understand and follow guidelines to implement the new brand in the most coherent and aligned way.

I was not aware of the importance of building a DNA until this path led me to Joel, we met through LinkedIn, I contacted him and we've "connected", common values and it was off we go. First of all, a wonderful experience, a passionate person, involved, anxious to understand you to transcribe and create what you are, what your business is! I appreciated everything, I would say his involvement, his concern to achieve the best for you is what I appreciate the most! I recommend Joel with my eyes closed, it is a pleasure to collaborate with people like him!
Sophie Chastanet
Sophie ChastanetCoach Humaniste
Work with us
Thank you!
GrowingDesign © 2014-2021
Spelty Biscuit

Brand design

Logo design and illustrations for Spelty Biscuit – a new sub-brand by Amavida Coffee Roasters. The biscuits are made from scratch with the finest spelt, every morning, thus ensuring quality and freshness with each batch.
 
They aim to be known for having a delicious, traditional, and genuine product. The font used in the logo is thick, warm, and bouncy, reminding the biscuit boxes from our grandma’s house.

Spelty Biscuits

Work with us
GrowingDesign © 2014-2021
Finding Tuscany

Illustration

Set of illustrations to promote a one-week exploring trip through Tuscany, Italy.


This itinerary will feature stays in two heavenly villa properties, daily hikes across the green countryside, yoga sessions & local wine and food tasting, providing a glimpse into authentic Tuscan living.

Finding Tuscany

This adventure includes visits to local ricotta cheese producers and organic lavender farms...
...daily Yoga sessions (at sunrise, during the hikes, or at sunset)...
...walks through winery lands, and taste some of the best Tuscan wines...
...plus, combined olive oil and wine meals with long time olive tree grower and olive oil producers.
You will also visit internationally renown ceramic artists...
..and have a chance to prepare and enjoy an Italian Happy Meal!
Work with us
GrowingDesign © 2014-2021
Fitness Couple

Brand design

Kristen and Stirling are health and fitness coaches. They offer a comprehensive, personalised online coaching program, focused on helping busy people lose weight, gain energy, build lean muscle, and create lifestyle and nutrition habits that last for sustainable results.

 

…

 

“We think that too many people view health and fitness in the wrong way. Many people tend to put a timeline on what they want to achieve instead of seeing it as an actual lifestyle change. We believe there should be no finish line when it comes to health and that it’s about making small consistent changes that lead to BIG results that LAST.”

Kristen and Stirling

Work with us
GrowingDesign © 2014-2021
Slow J Live Show

Motion design and 3D render

After being commissioned to structure the new visual show for one of the Portuguese finest, SLOW J. 2 months of hard work, countless meetings, sweat and tears here it is!

 

A little recap of what Pedro came up with.

 

You should definitely check out his live performance if you get a chance, it’s stunning!

For Slow J
Work with us
GrowingDesign © 2014-2021
DJ RIDE X PHRIES BEATTAPE

Motion design and 3D render

“BEATTAPE” is a project that Dj Ride went to Pedro for help to put into visuals the music he created.


It was a great process, transforming 15 music pieces into visual artwork.


The main idea that Pedro and Dj Ride discussed was that the “BEATTAPE” was a journey through the creation, integration, and finally re-creation of a living being, not necessarily a person.


This is a really big project, hope you enjoy it!

DJ Ride x Phries

DJ Ride - Slowjams

DJ Ride - Only you can

DJ Ride - I still think about you

DJ Ride - Baby I

DJ Ride - Brighter

DJ Ride - Frames

DJ Ride - What is love

DJ Ride - Just believe

DJ Ride - Lost in shibuya

DJ Ride - Far from what I don't know

DJ Ride - One for dilla

DJ Ride - Thank you more please

DJ Ride - Where the sun is

DJ Ride - Wondering

DJ Ride - Midnight

Work with us
GrowingDesign © 2014-2021

Warkânu

3D modelling and graphic design

Etiru son of Tongiu is an Ancient chief of Sanufaim tribe and the Wolf leader of the Galakoh clan. This character is a recreation of the Classic Iberian Norwest warriors descriptions from Iron Age, most well known as “Lusitans” or “Castrejos”.

 

All this Art belongs to Warkânu, an Artbook that recreates the Castro Culture and that will be launched soon. The Artbook Warkânu is the result of a partnership with the Illustrator André Costa, which also painted and developed a lot of illustrations in the book.

 

 

Warkanu

Etiru weapons were also based in real artifacts and were modified in order to be more EPIC! but always true to the iron age data and archeological findings.

The final 3D renders were made from the Etiru 3D Model using Pixologic Zbrush standard render “BPR Render. Final tweaks and adjustments were made in Photoshop before implementing the character on the Warkânu Artbook.

The Warkânu Weaponry was also created. It’s a 3D composition made with many of the accessories sculpted for the Warkânu characters. All this Art belongs to the Warkânu Artbook, a book that recreates the Castro Culture and that will be launched soon.

For this same project, an original typeface was created. With the purpose of integrating the Warkânu Artbook, this font was designed to be identical to the iron age scripts from Iberia and the Phoenician Alphabet.

Thank you!

Work with us
GrowingDesign © 2014-2021

Crystal

3D modelling

Crystal is a 3D model of an ancient woman that may belong to the Old nobility due to its gold ornaments and precious stones. Her style was inspired by the descriptions of ancient Mediterranean women from the Golden age of Rome, Greece, and the Mediterranean Empires. 3D model created for different kinds of purposes.

 

Manuel

Work with us
GrowingDesign © 2014-2021
Beanism

Brand design

Beanism is a coffee brand that offers healthy and sustainable direct to consumer products with a strong message about the importance of mental, physical and spiritual health.

Beanism

Body, Mind, and Bean.

Mission

Beanism wants to bring awareness to the importance of Mental, Physical, and Spiritual health while offering healthy and sustainable products directly to the consumer.

Brand values

Health
Being healthy is the absolute core of the brand.
Self-care

Practicing self-care and seeking well-being is part of the main message.

Compassion

Recognizing that there are people suffering and the need to take action.

Communication

Strong and clear communication.

Community

Moved by a group of people with a common goal.

Gratitude

Appreciating all the people involved in this movement.

For your Physical, Mental & Spiritual Health.
Beanism

The brand goal is to spread the message and importance of overall well-being but mainly in the three categories of mental, physical, and spiritual health.

Beanism will achieve this with products that perfectly align with these three categories, and a strong and constant content creation and sharing across multiple platforms.

Healthy choices made simple.
We were looking for a logo redesign initially but after speaking with Joel, we realized that we would be better off with a rebranding. We and our clients loved the work as it captured our vision. We were most appreciative of Joel’s passion for the work he was doing with us. He really listened and then delivered incredible results to every one of our requirements. We recommend Joel because he impresses as a professional with knowledge about a lot of areas but best of all he is very resourceful. Thank you for the great work and we look forward to working with you again!
Dania Sancho & Yonet Garcia
Dania Sancho & Yonet GarciaThe Sancho Law Firm
Work with us
GrowingDesign © 2014-2021
Tiny Leopards

Brand design

~ intro ~
Katrina is a dedicated mom and founder of Tiny Leopards. They are focused on creating clothing for eczema-prone babies that provides structural support to compliment an eczema skin management routine, all while keeping the babies looking cozy and stylish.
 
But they are not just another cute clothing brand. Katrina’s mission is to help parents protect their babies from their skin struggles, create awareness for this kind of challenges and build an online community to support the families that go through it.
 
She wanted a brand identity that would stand out and resonate with the brand vision while keeping a kid-friendly yet sophisticated and hip look.
 
My task here was to translate that mood into meaningful visuals.
Let’s find out how!
Before diving into colors and shapes, we set a session to chat about the brand. You’ll get a simple brand identity questionnaire, and, based on your insights, we’ll develop a mood board. With this, I can fully understand your goals and sense of style that will help us follow the right creative path and ensure we end up with satisfactory results.
~ concept & solution ~
logo
The Tiny Leopards logo exhibits a resting closed eye leopard and reflects the positive outcome the products will have in babies’ lives. It enhances the sense of comfort, relief and protection felt by babies when wearing these special clothes.
The arched typography transmits a sense of playfulness but also protection.
The tiny leopard is comfy, relaxed, and well-accommodated under the rainbow.

color palette

Warm, trendy & cozy:
The color palette gathers gender neutral, hip and warm pastel tones.
social media assets + icon set
Following the brand vision, Katrina wanted to transmit comfort and sleepiness on Tiny Leopards’ social media channels. So, we developed a set of templates containing organic shapes, patterns inspired by leopard spots and light color tones.
The selected typography has nice curvy details that match the overall feeling of the brand.
Remember the brand identity questionnaire I mentioned before?
It helped us create this beautiful brand identity, plus, at the end of the project, all the information was compiled on a Brand Style Guide. This document contains the most important details about the brand, as well as logo usage guidelines and overall visual style, to make sure anyone who works with it, does it cohesively.
I had an incredible experience with Patricia - she translated the vision for my brand into the perfect logo and a well-designed collection of social media templates. She's highly intuitive, creative, and delivers quality, timely work. Will work with her again!
Katrina Frolov
Katrina FrolovFounder & CEO
Work with us
GrowingDesign © 2014-2021

Joel Sousa

Brand & Graphic Designer

I’m a brand identity & graphic designer passionate about helping businesses (re)create their brands the right way. I work with business owners 1:1 to help them dig deep and uncover their business’s true purpose and the goals they want to achieve with their brand.

Many of our clients are established entrepreneurs who have been in business for several years. They know the value they provide and where they want their business to go. However, most have never done the groundwork to match their brand to that inner conviction.

And let’s face it: your brand is more than a logo. It’s in everything you show up: your values, your personality, your drive, your mission, your messaging. It’s in the way you start a conversation, how you engage with your network, and how you present yourself and your company to the world.

I’ve been a graphic designer for over a decade, but since 2019, I’ve focused my work more on helping businesses create their brand foundation, designing complete Brand DNAs, and creating brand-aligned visuals.

I’m the first point of contact at GrowingDesign, and I’ll hold your hand (figuratively) through the entire process. At GrowingDesign, you work side by side with a personal team of creative freelancers, and together we’ll create a brand for you that is strong internally and externally.

I studied Graphic Design and Multimedia at the School of Art and Design in Caldas da Rainha (ESAD.CR), and am fluent in English, French, and Portuguese.

Interested in talking?

Send us a message