Who’s behind GrowingDesign?


Joel Sousa
Brand Identity Designer
Joel Sousa
Brand Identity & Graphic Designer with experience in graphic design, brand design, and advising businesses on their branding strategies.
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Patrícia Oliveira
Graphic Designer & Illustrator
Patrícia Oliveira
Graphic Designer & Illustrator with over 5 years’ experience. Specialty in creating custom and brand-aligned logo designs, illustrations, and visual brand sets.
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Joel and I worked through his branding exercises which help me understand what I was trying to achieve as a business, who my prospective customers are and how my visual identity could align with those things. Joel was candid with his remarks and delivered useful criticism and suggestions about how I have been "doing social media". I am super happy with the logos, social media templates and colour palette that Joel designed - it is now much easier to quickly put together posts with a consistent look.


Going through the Brand DNA exercises and meetings made me think deeply about my business - what I stand for, where I sit amongst my competitors, and how I can stand out going forward. The new logo family is amazing and completely different to what is out there already. And the colour palette is not something I would have considered without doing the Brand DNA work beforehand, but it marries everything together perfectly and stands out against the sea of bland copywriting brands.


Over the years, while working for two of the biggest companies in the world in their respective industries, I've worked with countless designers.
I've also been a client of several of the biggest creative agencies in Ireland and the UK.
The service provided by Patricia has, and I don't say this lightly, competed with (and in several cases beaten) any that I've experienced to date.
From the initial consultation to edits/changes needed, everything, and I mean everything, was professional, timely and, above all, enjoyable.
My expectations were exceeded when, upon agreeing on the final designs, Patricia sent a thorough, well-organised document with my files.


Working with Joel has given me the confidence to show up authentically as myself and a clear path and strategy to grow my business. Daily tasks, i.e. creating content, providing for my clients, and packing my services, have become that much easier and more enjoyable. He thoughtfully personalized this service for me based on my needs and wants. Not only is he super educated in his field, but the final result succeeded far beyond my expectations.


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