Joel is a brand identity & graphic designer passionate about helping businesses (re)create their brands the right way.
He also helps frustrated creatives become confidently independent freelancers, and he wrote a book about it.
We offer complete brand identity services for established, driven entrepreneurs and purposeful businesses across various industries.
The most important aspect in any brand and design element is that it embodies you:
Your mission, your values, your personality (or unique business character), your brand voice, your brand sentiment, and the value you deliver to your clients. And ultimately – the way you want to be seen by your audience.
We do it in 4 phases.
A deep-dive process that digs into the core of your brand. We get together to work on high-level brand strategy exercises using our exclusive Brand DNA framework. We will study your ideal client, competitors, goals, what makes you different, and 5 more attributes that compose your Brand DNA. This will be the baseline to build a brand you’re (finally) proud of.
Included
Next, we translate your Brand DNA into visual language. Starting with a mood board, we craft a visual identity that’s true to you, making you stand out in your unique way. This is how we will differentiate you from competitors.
Included
Now, let’s bring your brand to life across social media. Leveraging the work from previous phases, we revamp every aspect of your social profiles, turning them into a showcase of your leadership, complemented by a suite of on-brand post templates.
Included
A landing page is where you send people to when they want to get all the details and see if they’re the right person to work with you. In this phase, We craft a landing page that draws people in and helps convert visitors into clients.
Included
We wrap up with a detailed brand guidelines book and a folder with every asset, file, and document you need to make a killing online.
Plus, every template will be built into your Canva account.
TIMELINE approximately 4-12 weeks*
*Timelines can vary greatly depending on your project’s scope and business setup.
PRICE on average it goes from $2,500 to $4,500 USD – paid in phases.
Since branding and design projects are long-term investments in your business and they can vary greatly in scope, we don’t give out one-size-fits-all prices.
Your final project scope and price will depend on your business’s starting point, goals, any specific requests you may have, and final design pieces you wish to include in your delivery.
We will discuss everything on our first call.
We designed our process to be clear, simple and transparent for you. Our ultimate goal is to create the best results – all while providing everyone involved with an enjoyable experience!
After your inquiry, we’ll schedule a Zoom call (this is an entire hour you get for free to evaluate if we’re a fit). We’ll talk about your business, your goals, your project vision, and we’ll answer any questions. We’ll lay out a clear structure of what your project may look like and what you can expect working with us.
Once we decide to move forward, we’ll prepare a customized proposal for you, that we’ll go over together on a call. This will include details from your project that we talked about and outline the different phases, timelines and transparent pricing.
After your message, we’ll schedule a Zoom call (this is an entire hour you get for free to evaluate if we’re a fit). We’ll talk about your business, your goals, your project vision, and we’ll answer any questions. We’ll lay out a clear structure of what your project may look like and what you can expect working with us.
Once we decide to move forward, we’ll prepare a customized proposal for you, that we’ll go over together on a call. This will include details from your project that we talked about and outline the different phases, timelines and transparent pricing.
This is where your branding adventure begins! We will work with you on our custom Foundational Brand DNA questionnaire, where you get to tell us everything about yourself, your brand, and your business.
After that, we discuss everything in detail and deep dive about how we can translate your ideas into your visuals. This is a really crucial part of our process, and the part where most of our clients say the depth we go to is unparalleled to many other designers (or design agencies). This thorough process helps nail the deliveries of the different phases and makes for an overall successful final result!
This is where your branding adventure begins! We will work with you on our custom Foundational Brand DNA questionnaire, where you get to tell us everything about yourself, your brand, and your business.
After that, we discuss everything in detail and deep dive about how we can translate your ideas into your visuals. This is a really crucial part of our process, and the part where most of our clients say the depth we go to is unparalleled to many other designers (or design agencies). This thorough process helps nail the deliveries of the different phases and makes for an overall successful final result!
After the Brand DNA is completed, we get to work creating different visual assets for you. We will talk frequently during this process, presenting you with different development rounds, and you’ll give us your direct and honest feedback.
Once every phase is completed successfully, we will deliver all your files to you timely and as planned. For your final delivery, your will receive a complete package, including brand book guidelines that explain how to use each brand elements. All of your files will be neatly organized, properly labeled, and ready for you to use.
After the Brand DNA is completed, we get to work creating different visual assets for you. We will talk frequently during this process, presenting you with different development rounds, and you’ll give us your direct and honest feedback.
Once every phase is completed successfully, we will deliver all your files to you timely and as planned. For your final delivery, your will receive a complete package, including brand book guidelines that explain how to use each brand elements. All of your files will be neatly organized, properly labeled, and ready for you to use.
Even after your project is done, we’ll stay in touch and probably become friends for life because you loved the experience of working with us so much.
Even after your project is done, we’ll stay in touch and probably become friends for life because you loved the experience of working with us so much.
As every business is different, they’ll always have different goals. The scope and price will depend on your business’s starting point, needs and custom requests. On average, we can expect a $2,500 to $4,500 investment. It’s all about the details, send us a message to know more!
It all starts with a first email 🙂 Send us a message to know more!
The project length will depend a lot on its scope. But on average a brand identity project takes from 2 to 3 months to complete. From the initial discovery sessions to the final brand guidelines book.
Yes, of course! Our process is always based on a collaborative mindset. We’re here to work together. Send us a message to know more!
Even though we prefer to work on full brand identities if you simply need a new logo, a brochure, or some sort of marketing collateral it is something we can do. Send us a message to know more!
In short, yes of course! The greatest advantage of running an online business is that it opens us up to the world. We find it so rewarding to get a chance to meet people from all over the globe!
All of our projects are broken into phases. Meaning, we will only ask you to pay the phase we’re about to start upfront. Eg. If your project has 4 phases, we’ll ask you for the payment of phase 1 to start, the payment of phase 2 at the end of phase 1, and so on.
Fill in the fields in the form below and tell us more about your business.
We’ll get back to all messages as quickly as possible, usually in a business day or less.
© 2024 GrowingDesign. All rights reserved. Disclaimer | Terms & Conditions | Privacy Policy
When we were happy with our findings, we moved on to the first step of my design process, the brand’s mood board. Both Russell and I brought visual references out of our own research and point of view.
After those discoveries and an in-depth brainstorming session, I presented Russell my solution.
We chose two main colors (the red and orange), two secondary colors (the purple and pastel color), and one accent color for support when needed (soft grey). The palette can be used as is, or in gradients as long, as we keep the color hierarchy to maintain the visual consistency throughout.
Now, we were now ready to re-write and re-design Russell’s most important touchpoint, his LinkedIn profile.
GrowingDesign © 2023
After those discoveries and an in-depth brainstorming session, I presented Laura my solution.
GrowingDesign © 2023
After those discoveries and an in-depth brainstorming session, I presented Myrto my solution.
“Working with Joel on my brand, what stood out was my 360° detailed overview on the fintech and banking software business from various roles and different backgrounds.”
– Myrto Zehnder
GrowingDesign © 2023
Go Boss Yourself
GrowingDesign © 2014-2023
Justice Is Now!
GrowingDesign © 2014-2023
Canopie
We also included mama and baby characters with restful expressions to emphasize the mood and human connection.
know more about the app & project at:
canopie.app
GrowingDesign © 2014-2023
View from 32
Before starting to work on the visual aspects of the brand identity, it is important to have a clear understanding of the brand’s goals and style. A brand identity questionnaire has proved to be a useful tool to gather insights into the brand’s mission, values, target audience, and desired image. So that was our starting point.
GrowingDesign © 2014-2023
Before starting to work on the visual aspects of the brand identity, it is important to have a clear understanding of the brand’s goals and style. A brand identity questionnaire has proved to be a useful tool to gather insights into the brand’s mission, values, target audience, and desired image. So that was our starting point.
The typography selected has details reminiscent of the Celtic style, further emphasising the connection to Irish heritage and reinforcing the brand’s identity.
GrowingDesign © 2014-2023
With the proper framework, we worked on her foundations, explored different ideas, and defined key business concepts every brand should have clarified before they show up in the world.
Cosmic Creative is dedicated to providing psychology-based copywriting services to business owners who are committed to building strong and long-lasting businesses who value integrity, respect and empathy.
Mutual respect for one another and being able to see the world from someone else’s perspective is highly valued by Cosmic Creative.
“He (Joel) helped me hone in on my vision and mission, took an in-depth look at my target audience (e.g. their biggest challenge, desires, and buying decisions), completed a competitive analysis, figured out what makes my brand unique, narrowed down my brand voice and values, and so much more.”
– Rebecca Scott, Cosmic Creative
We’ve redesigned Rebecca’s main brand touchpoint, her LinkedIn profile.
With a new banner image, a unique profile picture and the right messaging throughout, Rebecca is getting new followers consistently.
GrowingDesign © 2022
GrowingDesign © 2022
The project was divided into easy-to-follow phases and the complete process included:
After our engagement, Persona has seen an increase in sales, and brand awareness. An on-brand online store is a crucial brand touchpoint to the success of a product-based business.
How colorful is your sock drawer?
Persona
GrowingDesign © 2022
Dana already had a strong brand presence on Instagram when she came to us looking for a website.
The goal for this new brand touchpoint is to strengthen her overall online presence and brand experience.
The project was divided into easy-to-follow phases and the complete process included:
No need for third-party apps or services, when you have your own website use it to host your unique link in bio for your marketing purposes.
Visit it today and meet
Media with Dee
GrowingDesign © 2022
color palette
I’m a graphic designer focused on helping meaningful & nice-people-managed startups stand out by providing custom and appealing brand visuals.
My journey started with product design, but I soon found out that graphic was the way, when I realized that I had more fun creating the communication assets for my products than designing the products themselves.
Along with 5+ years of freelancing, I had the opportunity to help more than 20 (now a bit happier) business owners from all over the world.
They define the experience as reliable, enjoyable, and smooth.
Keep learning is a must, so, some of my time is invested in it, to make sure I’m always updated and ready to come up with creative solutions for any new challenges.
Let’s meet each other!
Message me about your project or with any questions about my process. If your project seems like a good fit, we can schedule a call to discuss further details.
My journey began in 2014 as a freelance graphic designer, juggling a bit of everything and grabbing every chance that came my way.
It was a grind, but it laid the groundwork for what was to come.
The real game-changer came in 2020 when I focused on building my personal brand.
That’s when the magic happened.
I transformed from the go-to guy for cheap gigs into a sought-after brand strategist and designer, a role that’s not just for anyone.
As a result, people stopped looking at me as a cheap commodity and started queuing at the virtual door of my online business to have me on board.
My clients walk away not only with a full set of visual assets, but with a better understanding of their own brand (and themselves?) and the confidence to market their businesses the right way.
That’s the journey I want to take you on.
Let’s build a brand that not only stands out but also stands for something.
Interested in talking?