Judy.B - web studio
Judy.B creates websites for small businesses and partners with them for digital marketing strategies to increase their visibility and help them reach their goals.

Deliverable
Brand Strategy & Identity
Client
Judy Bigham
Location
Massachussets, USA

Overview
Judy was going through a transformation in her business. Her web studio had grown into offering more than just websites.
While those stay a pillar in what Judy offers, they’re now complemented with marketing strategies that drive traffic to them, helping her clients make the most of their investment.

“One-size-fits-all solutions do not work. Small businesses need to implement digital marketing efforts (even when they don’t know what that looks like) that best work for them and their day-to-day, their industry, and goals.
Judy.B creates tailored websites for small businesses and partners with them to grow with digital marketing strategies.“
– Judy




Brand DNA
— USP and onliness statement.
— Brand name and story.
— Brand voice and values.
— Transformation statement.
— Slogans and tagline.
— Vision and mission.



Concept





Solution
Paired with a confident word-mark that is complemented by numerous visual assets that revert us to architecture and home decoration.
While also bringing to life the metaphors in Judy’s brand messaging, between our homes and our business’s homes, our websites.











Outcome
Judy now has a brand identity that makes her stand out, matches her personality, embodies her brand messaging, and allows her to grow.
She is now able to create new marketing materials entirely on her own knowing they’ll always be on-brand, consistent, and eye-catching.


Happy Clients Say
Joel is a go-to for brand strategy. I worked with him to rebrand my web design business and after every session, felt the energy from the insights that I think only Joel could have provided for me. He guided me through his process, which is clear, simple and straightforward, making the strategy work seem easy (while it’s not) and fun (which it should be!).
– Judy Bigham

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