Using social media to drive traffic to your website
Your social media channels should be part of your sales funnel. Doing things at random hardly ever get anyone any results.
Full disclosure, no, a logo isn’t enough. Even more, the logo isn’t the most important part of your brand.
A logo, or even a beautiful visual identity on its own, isn’t enough. Beautiful images and pretty graphics won’t do you much if you’re lacking other foundational components.
Take the foundational steps.
Before we even think about getting a new logo, there are essential steps every business owner should take with their brand.
You need to dig deeper. If you want to grow tall, you have to dig your foundations first. Jumping right into the visual side of your brand and your business, without doing any of the groundwork is really just doing things backwards. Are you clear about your brand? Are you sure about what you’re doing? Do you know where you’re going?
You wouldn't start building a house,
roof first, right?
Branding starts within. And today, we'll give you something to think about.
Building your brand starts by studying exactly who you are, where do you want to be, how you’ll get there, who will go there with you, and what you want to be seen as.
Each one of these 5 questions, and any others that will derive from them, will make you unlock and unpack the information you need, to make informed and conscious decisions about what you want to achieve for yourself, for your business, for your brand.
Only after having dug these foundations, is that we’re ready to go up.
If you go straight to designing your logo, without knowing exactly what you want to achieve, you’ll be shooting in the dark. And even more, the logo itself, on its own, won’t be enough.
You need a good set of strategic brand touchpoints. Assets that make sense, to you, to your brand, and most importantly, to your audience.
And again, you’ll only get meaningful brand touchpoints after doing the groundwork.
That’s why we only start design phases, after sitting down with our clients for a couple of hours. There are established steps to build a brand and any visual asset comes after the foundational exercises.
Are you building your brand the right way?
Let's keep the conversation going?
Joel Sousa
Brand Identity Designer
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