Using social media to drive traffic to your website
Your social media channels should be part of your sales funnel. Doing things at random hardly ever get anyone any results.
Instagram has become one of the most important platforms for all of us to be in.
No matter what your niche is, no matter what your industry is, it’s highly likely you’ll find your audience on Instagram.
So it makes a ton of sense to not be posting or engaging randomly. Like anything else about marketing your business and growing your brand, you need to be strategic about it.
We're sharing here ideas that will shoot and kill your Instragram account.
In other words, the biggest mistakes we see our clients make (before they start working with us 😉) and how to avoid them.
Growing an Instagram account, one that actually gets you business results, takes a lot of time, a lot of hard work. And even when things seem to be going well, they change something in the algorithm, and now all of a sudden we need to rethink the whole strategy to get things back on their feet. It’s frustrating at times.
Yet, killing everything can happen super quickly just with a couple of common mistakes!
Are you walking around with a loaded gun?
Pay attention to these mistakes that will shoot and kill your Instagram!
Out of our own experience, and what we’ve been helping our clients with – these are the 5 most common mistakes that will send your Instagram account into a spiral downwards so fast that you won’t even know how it happened.
Are you guilty of any of these?
1. Posting just for the sake of posting.
Be strategic with what you’re doing on Instagram. Every brand touchpoint should have its purpose.
2. Going quiet for weeks.
You’ve been building for months and you stopped posting? Don’t expect that your entire audience will be there waiting for you, they won’t.
3. Inconsistency.
If you’re posting randomly throughout the week and month, this isn’t going to work. Be consistent. Even if it’s just two times a week. Let it always be two times a week.
4. Trying to sell. Every time.
Social media is to build relationships first, selling second. Rushing to the sale will only get you a bad rep. We’ve been doing 80/20 – 80% is giving all we have to give, 20% is asking for a sale.
5. Pivoting abruptly.
If you’ve started on one thing, and now you’re switching to something else, that’s fine. Just make sure if you should drop that account and start a new one, or if your current audience matches what you’ll be doing and you can announce the pivot seamlessly.
Coming back from a dead account will be super hard.
In most cases, it’s just easier to start a new one. What’s even easier is to not commit any of these crucial mistakes at all!
Have you started your journey on Instagram? How’s it going?
Let's keep the conversation going?
Joel Sousa
Brand Identity Designer
Let's read another one?
3 ways to attract your ideal clients on Instagram
Are you running an online business? Are you able to reach your ideal clients or have them reach you?
Ideas to shoot & kill your Instagram
Instagram has become one of the most important platforms for all of us to be in. And if we don’t do things the right way, it won’t work.
