Branding aims to establish a significant and differentiated presence in the market that attracts and retains an audience.
It’s basically everything about your brand or business…
From how you and your employees dress, to how you pick up the phone and how your logo is used anywhere. The key is Consistency. Everywhere you’re present should be consistent.
First of all, the foundation of every brand or business is it’s logo. No matter if it’s just a symbol, a symbol + type or even just type as lot of companies use, a strong logo is a necessary element.
Your stationary, website, social media presence, packaging and promotional materials – all of which should integrate the brand’s logo, fonts, colors, overall style… All these communicate your brand and your business. Branding.
Like every business aspect, you’ll probably need a strategy.
What’s a Brand Strategy?
Do your research. Learn the needs, habits and wishes of your audience. Don’t rely only on what you think they think. Know what they think.
Get a great logo. You need a strong logo. Use it everywhere.
Write down your brand messaging. What are the key messages you want to communicate about your brand? This will also help create your slogan.
Integrate your brand. Branding extends to every aspect–how you answer the phone, what you or your employees wear, your e-mail signature, everything.
Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it high-end? Be more formal. Adapt.
Develop a slogan. This can be hard. Write a memorable, meaningful and concise statement that captures the essence of your brand. “Just do it”, by Nike, “I’m loving it”, by McDonalds.
Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, fonts, look and feel throughout. Your white-papers, presentations, social media posts, all that should have the same style.
published on 07.01.2019