I know the importance of investing in myself. I also quickly realized that if I wanted my brand to stand out and resonate with my ideal customers, I needed some serious help. Sure, I had a name for my business, and I knew whom I wanted to attract as my customers, but I was stuck with how I wanted to attract them. I needed guidance because I didn’t know where to start and what steps it would take to make my vision become a reality.

That’s where Joel came in. He helped me hone in on my vision and mission, took an in-depth look at my target audience (e.g. their biggest challenge, desires, and buying decisions), completed a competitive analysis, figured out what makes my brand unique, narrowed down my brand voice and values, and so much more. Oh, did I mention that he also created the perfect logo for my company (Cosmic Creative)? We nailed down the messaging, the look, and feel of my business, so that I can confidently market my brand to the world. That’s what branding is — not just the logo and visual components of your business, but the messaging, the purpose, the story, and how everything connects together to resonate with your ideal customer.

I appreciate the time and knowledge Joel gave to me while working on my brand. The time he took during meetings (which sometimes lasted up to three hours because we had so much to go over), the time he took working on the project, and the knowledge he has about not only branding but freelancing (I learned A LOT, like the importance of asking questions of potential clients before you start working with them). Our meetings were value-packed!

You get more than your money’s worth working with Joel. He is kind, honest, authentic, and well informed. I recommend anyone who is struggling with their brand or even freelancing in general to connect and work with Joel. Best decision I made for my business!