Branded to Life.

Stop being seen as a rookie, and get hired as the expert you know you are.

Rookie or leader? Your brand decides.
I'm ready

Let's face it:

Your current brand looks more like a side hustle than the powerhouse business you're running 😬

It’s not just about a logo or random social posts. What you need is something that shouts ‘This is me!’ and truly resonates with your audience. 

Your brand should be a reflection of you – 100% authentic, reflecting your true value and purpose. It’s time to stop feeling like your brand is just ‘meh’ and start making it as awesome as you know your business is.

Ready?

I'm ready

You're not just another face in the crowd.

Trash those boring, overused templates. You're a leader, with a mission, values, and a unique personality.

Your brand identity should shout that out loud.

What you need is a process that digs deep into what makes your brand special, and then turns that into a killer visual identity. 

Think unique logos, a color palette that’s all you, typography that speaks your language, and images that show off your expertise. 

Plus, we’ll revamp your social media to make it crystal clear that you’re the boss, and create a landing page that helps convert your visitors into clients.

I'm in!

Branded to Life is for you if:

People see you as an online buddy, but hardly anyone wants to hire you.

Every time you look at your Instagram or LinkedIn profile it makes you cringe.

Your website looks more confusing than a 90’s insurance company brochure.

You’re tired of staring at blank pages on Canva or worse, using the same templates as your competitors.

You’ve made some noise by yourself, but now you’re ready to build a concrete space for you online.

If this sounds like you – Branded to Life will get you to your next level in business.

This is me!

Here’s how we’ll take you from Rookie to Leader:

Phase 01: Brand DNA 🧬


A deep-dive process that digs into the core of your brand. We get together to work on high-level brand strategy exercises using my exclusive Brand DNA framework. We will study your ideal client, competitors, goals, what makes you different, and 5 more attributes that compose your Brand DNA. This will be the baseline to build a brand you’re (finally) proud of.

Included

  • Five 2-hour deep-dive sessions into your Brand DNA
  • Hands-on brand strategy exercises
  • A comprehensive Brand DNA document outlining your brand’s blueprint


Phase 02: Brand Visual Identity 🎨


Next, we translate your Brand DNA into visual language. Starting with a mood board, we craft a visual identity that’s true to you, making you stand out in your unique way. This is how we will differentiate you from competitors.

Included

  • A personalized mood board
  • A distinct logo family
  • A color palette that speaks ‘you’
  • Typography that resonates with your brand’s voice
  • Guidance on imagery and photography
  • Custom icon set and visual elements


Phase 03: Social Media Profiles & Templates 📱


Now, let’s bring your brand to life across social media. Leveraging the work from previous phases, we revamp every aspect of your social profiles, turning them into a showcase of your leadership, complemented by a suite of on-brand post templates.

Included

  • LinkedIn and Instagram profiles rewrite
  • Profile picture
  • LinkedIn profile cover image template
  • LinkedIn featured section image templates
  • LinkedIn company page cover image template
  • Single image post templates
  • Carousel post templates
  • Instagram story highlight icons
  • Instagram story templates
  • Instagram reel cover templates


Phase 04: Landing Page 💻



A landing page is what you’re seeing here now. And you got here through my Instagram or LinkedIn. You need one as well to send people to when they want to get all the details and see if they’re the right person to work with you. In this phase, We craft a landing page that draws people in and helps convert visitors into clients.


Included

  • Landing page copy
  • Landing page design
  • Landing page development (WordPress + Elementor)

We wrap up with a detailed brand guidelines book and a folder with every asset, file, and document you need to make a killing online. Plus, every template will be built into your Canva account.

Branded to Life averages at USD $3,500 — for the 4 phases, paid in 4 milestones, one per each phase. (You might not need everything!)

If you’re ready to rebuild your brand into a powerhouse that truly reflects your expertise and attracts the success you deserve…


Let's make it happen

Don't just take my word for it, see our Branded to Life process in action with our past clients 😎

Wondering if Branded to Life is your game changer? Here’s the lowdown:

  • If you’re running a service business and you’re tired of being everyone’s best friend;
  • If you’re selling digital products but your mismatched shit is making you cringe;
  • If you’re a service provider ready to establish your space in the industry.


Branded to life will give your brand a new life.

 

Get started today

Let's keep it 100% real, though:

I’ll give you all my branding secrets and equip you with top-notch assets, sure. But this? It’s a team effort from day one. Once we are done it’s on you to continue to build and grow your brand in the market.

Building a brand isn’t an overnight thing. It’s a unique, ongoing process for each person. I’ll hand you the keys to the kingdom, but you’re the one who has to unlock the door.

You’re the hero of this story, and I’m here to be your trusty sidekick. 

Let's make your brand epic

Branded to Life.

Stop being seen as a rookie, and get hired as the expert you know you are.

✔ Brand DNA process that digs into the core of your brand.
✔ Brand visual identity that is true to you and makes you stand out.
✔ Social media profiles & templates that showcase your leadership.
✔ Landing page to convert visitors into clients.
Averages at

USD $3.500

(For the 4 phases, you might not need everything. Always paid in milestones.)
Get Branded to Life

A few words from past clients

“There is now coherence between myself and the visual representation of my business, and it feels fantastic!” 

– Lisa Di Domenico

“Joel transformed my brand – not just the identity but my message – how I show up. He helped me gain the confidence and clarity to step out from the shadows and show up unapologetic as fuck.” 

– Susan-Marie Smith

“I’ve gone from people asking for all-singing, all-dancing services for about £100 per month to finally attracting high-ticket clients and winning work that I’m passionate about.” 

– Susan-Marie Smith

“Working with Joel has given me the confidence to show up authentically as myself and a clear path and strategy to grow my business. Daily tasks, i.e. creating content, providing for my clients, and packing my services, have become that much easier and more enjoyable.” 

– Emily Gillespie

“Joel gave me not only clarity and direction, but opened my mind to new ideas as I move forward in my business. I knew where I was going before but, man, NOW… I feel like I’m in overdrive!” 

– Lindsey Burda

“We nailed down the messaging, the look, and feel of my business, so that I can confidently market my brand to the world. That’s what branding is — not just the logo and visual components of your business”

– Rebecca Scott

👆 All snippets from my Recommendations section on my LinkedIn profile. Go read the full stories.

I’ll leave you with this. In a few weeks you can:

Have a crystal-clear understanding of your business, brand, and purpose like never before. Every detail will be sharp and focused in your mind.

Step up with newfound confidence, showing up as the real you, the way you’ve always wanted, knowing it’s the absolute best approach.

Look and feel like the industry leader you are, with every part of your brand echoing your expertise and authority.

Have everything in place to create content like a mad person knowing it will be always on-brand, always resonating with your audience.

This journey transformed my life, and I’m confident it’s exactly what you need to transform yours.

I'm ready

Hi there, I'm Joel.

My journey began in 2014 as a freelance graphic designer, juggling a bit of everything and grabbing every chance that came my way. It was a grind, but it laid the groundwork for what was to come.

The real game-changer came in 2020 when I focused on building my personal brand. That’s when the magic happened. I transformed from the go-to guy for cheap gigs into a sought-after brand strategist and designer, a role that’s not just for anyone.

As a result, people stopped looking at me as a cheap commodity and started queuing at the virtual door of my online business to have me on board.

My clients walk away not only with a full set of visual assets, but with a better understanding of their own brand (and themselves?) and the confidence to market their businesses the right way.

That’s the journey I want to take you on. 

Let’s build a brand that not only stands out but also stands for something.

I'm ready

Frequently asked questions 🙋‍♂️

Different businesses will have different needs, and goals. The exact scope and cost will depend on your business’ starting point, requirements, and custom requests. On average, we can expect between a $2,500 to $4,500 investment. (Always paid in phases!)
The project length will depend on its scope. On average a Branded to Life project takes from 2 to 3 months to complete. From the initial discovery sessions to the final brand guidelines book.
Yes, of course! Each phase will have its own set of rounds of revisions. Due to our detailed process, we have never needed more than the rounds of revisions agreed upon.
Branded to Life projects happen in phases. A payment will happen at the beginning of each phase. (eg: first payment at the beginning of phase 01, second payment at the beginning of phase 02, and so on.) We also have a refund policy that was never needed.
My GrowingDesign team is ready to get you what you need. From any design collateral, to in-depth digital marketing strategy.
I'm ready

Build a brand you're proud of!

Build a brand
you're proud of!

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Byting Chipmunk

Branding & Brand Design — GrowingDesign © 2023

Byting Chipmunk is a software management business that helps businesses transition to automated software delivery, ensuring effective processes and better results.
When Russell reached out…
“Late last year I was increasingly aware that I needed help with marketing as this was an area of business that I had not been exposed to previously in my career, and I wanted help to be more purposeful about how I was using social media. Fortunately I came across Joel’s activity on LinkedIn and decided to make contact.”
Russell is a veteran in his industry, now that he was flying solo he needed to grow an online presence that matched his expertise.
Take a bite out of your development time.
Byting Chipmunk’s mission
To provide software integration and delivery automation services to businesses and to supply industry peers with resources, and off-the-shelf tooling that will make their work easier.

Byting Chipmunk's brand values

Integrity and empathy
Byting Chipmunk knows how to put itself on the other side of table to have a full grasp of any situation.
Proactivity and resourcefulness
With DevOps we’re anticipating future problems and eliminating unnecessary errors. To implement DevOps is to be proactive.
Commitment
Software development is a very technical and demanding industry, to be committed to achieve a desired result, each step of the way, is highly expected and valued.
Collaboration
Byting Chipmunk provides and values a collaborative experience all throughout.
Collaboration. Automation. Efficiency.
After the brand strategy phase:

When we were happy with our findings, we moved on to the first step of my design process, the brand’s mood board. Both Russell and I brought visual references out of our own research and point of view.

After those discoveries and an in-depth brainstorming session, I presented Russell my solution.

Logo family

Typography

Color palette

We chose two main colors (the red and orange), two secondary colors (the purple and pastel color), and one accent color for support when needed (soft grey). The palette can be used as is, or in gradients as long, as we keep the color hierarchy to maintain the visual consistency throughout.

Now that we had the brand’s visual identity key elements…
Brand strategy is step 01, designing the brand’s visual identity is step 02. And step 03 is putting everything into action.

Now, we were now ready to re-write and re-design Russell’s most important touchpoint, his LinkedIn profile.

“Joel and I worked through his branding exercises which help me understand what I was trying to achieve as a business, who my prospective customers are and how my visual identity could align with those things. ”

– Russell Smiley, Byting Chipmunk

Russell's LinkedIn profile & company page

To redesign his LinkedIn profile and company page we of course used his new brand identity. The new logo, color palette, typography, and messaging bring his brand to life in a way that stands out against other competitors.

Social media post templates

With his new LinkedIn profile, Russell got a set of social media post templates built in his Canva account. The total collection extended to 15+ templates.

Slide deck template

Russell also got a slide deck template, built in Canva, to be used for different purposes. From pitch decks, to workflows and presentations.
And the final piece:
We wrapped up Russels’s Branded to Life project with a unique brand guidelines book.
This book ensures every branding effort stays on track, and gets Russell the results she’s looking for.

Brand guidelines book

This document is not only for the brand and business owner but also for anyone that will create any future marketing material while ensuring everything stays consistent.
I really valued the regular meetings with Joel and will miss the opportunity to chat with someone about business, social media and marketing. Joel was candid with his remarks and delivered useful criticism and suggestions about how I have been "doing social media". I am super happy with the logos, social media templates and colour palette that Joel designed - it is now much easier to quickly put together posts with a consistent look.

I think any business, but particularly a solopreneur such as myself, will benefit from working through the branding exercises with Joel. I learned so many unexpected things.

Thanks Joel!
Russell Smiley
Russell SmileyFounder of Byting Chipmunk

GrowingDesign © 2023

WordPotential

Branding & Brand Design — GrowingDesign © 2023

WordPotential is a marketing translation and copywriting team for brands who want to expand to the German market, and grow in the online space.
When Laura reached out…
“Initially, I contacted Joel for a re-do of my LinkedIn profile to reach more clients for my translation and copywriting business. After our first call, I decided to take the whole branding package.”
We realised that Laura needed to work on her brand and business foundations before investing in a new LinkedIn profile. And that’s what we did. Out of our first phase, WordPotential was born.
Copy with a cultural twist.
WordPotential’s mission
WordPotential will become the go-to partner for those who need to leverage the cultural and language nuances of the German market to stand out with their unique story, increase their brand awareness, and build strong relationships with their customers. To do so, Laura Timm and WordPotential will provide storytelling-infused marketing translation and copywriting services.

WordPotential's brand values

Time efficiency
Being respectful of one’s time and boundaries is an absolute must for Laura Timm.
Strong business mindset
Laura Timm values individuals who have strong beliefs, attitudes, and habits that lead us to business success.
Greater good
Laura Timm values people who not only pursue a better life for themselves, but also want to have an impact in the live of others.
Ambition
Being an ambitious person herself, Laura Timm values people who are lifelong learners and success seekers.
Words that inspire action.
After the brand strategy phase:
When we were happy with our findings, we moved on to the first step of my design process, the brand’s mood board. Both Laura and I brought visual references out of our own research and point of view.

After those discoveries and an in-depth brainstorming session, I presented Laura my solution.

Logo family

Typography

Color palette

We chose two main colors (the two blues), two secondary colors (the two pastel colors), and one accent color for support when needed (vibrant orange). The palette can be used as is, or in gradients as long, as we keep the color hierarchy to maintain the visual consistency throughout.
Now that we had the brand’s visual identity key elements…
Brand strategy is step 01, designing the brand’s visual identity is step 02. And step 03 is putting everything into action.
Now, we were now ready to re-write and re-design Laura’s most important touchpoint, her LinkedIn profile.
“The most transformative aspect of our collaboration was the purpose and direction that Joel helped me discover. I was able to identify what I wanted to do, how I could help others through WordPotential and how my business aligns with my personal life goals.”

– Laura Timm, WordPotential

Laura's LinkedIn profile & company page

To redesign her LinkedIn profile and company page we of course used her new brand identity. The new logo, color palette, typography, and messaging bring her brand to life in a way that stands out against other copywriters.

Social media post templates

Interactive slide deck portfolio

Laura also got an interactive slide deck to show WordPotential’s best work and easily land new clients. Because it’s interactive, it’s super easy to navigate through detailed case studies and present her team’s best offer to potential new clients.
And the final piece:
We wrapped up Laura’s Branded to Life project with a unique brand guidelines book.
This book ensures every branding effort stays on track, and gets Laura the results she’s looking for.

Brand guidelines book

This document is not only for the brand and business owner but also for anyone that will create any future marketing material while ensuring everything stays consistent.
Joel and I worked together to lay the foundations of my business, which, at the time, were anything but clear. We went through the Who?, What?, How?, over to my vision, mission, and USP. We even did a full competitor analysis to identify aspects of my business that I could improve to make it stand out of the crowd. And, of course, I also got the most beautiful logo, colour palette and fonts ever, along with useful social media templates.

I wholeheartedly recommend Joel to anyone who not only wants a fantastic brand identity, but also a solid foundation and direction for their business. He’s highly talented, honest, organised, and an absolute pleasure to work with.
Laura Timm
Laura TimmFounder of WordPotential

GrowingDesign © 2023

Myrto Zehnder

Branding & Brand Design — GrowingDesign © 2023

Myrto Zehnder is an experienced fractional COO with a passion for transforming fintech and banking companies from within.
Before reaching out…
Myrto reached out looking for clarity and guidance on how to redesign her brand. She knows the importance of showing up online, and the importance of building a brand presence that stands out and resonates with her ideal clients.
With my framework, we worked on her brand foundations through brand strategy exercises, and defined key business concepts every brand should have before they show up to the world.
Leadership. Performance. Profit.
Myrto’s mission
Through her fractional COO services, based on her 360º experience in the field as an employee, CEO, investor, and board member, Myrto empowers CEOs and their organizations to optimize operations and build high-performance teams, all aimed at achieving professional fulfilment, increased profits and business growth.

Myrto's brand values

Adaptive and open-minded
Myrto values people who are willing to consider new perspectives and embrace change.
Hands-on and involved
Myrto has a hands-on approach, committed to make things happen and participate in her client’s success.
Trust and transparency
Trust and transparency are non-negotiable. Due to the nature of the work, a trustworthy relationship built on transparency is crucial.
Empathy and empowerment
Myrto creates safe and supportive spaces for both the CEOs and their teams to thrive and work to their full potential.
“First one in, last one out the office?”
After the brand strategy phase:
When we were happy with our findings, we moved on to the first step of my design process, the brand’s mood board. Both Myrto and I brought visual references out of our own research and point of view.

After those discoveries and an in-depth brainstorming session, I presented Myrto my solution.

Logo family

Typography

Color palette

We chose two main colors (the two purples), two secondary colors (blue and teal), and one accent color for support when needed (grey). The palette can be used as is, or in gradients as long, as we keep the color hierarchy to maintain the visual consistency throughout.
Now that we had the brand’s visual identity key elements…
Brand strategy is step 01, designing the brand’s visual identity is step 02. And step 03 is putting everything into action.
We were now ready to re-write and re-design Myrto’s most important touchpoint, her LinkedIn profile.

Why an eagle?


“Working with Joel on my brand, what stood out was my 360° detailed overview on the fintech and banking software business from various roles and different backgrounds.”

– Myrto Zehnder

Myrto's LinkedIn profile & company page

To redesign her LinkedIn profile and company page we of course used her new brand identity. The new logo, color palette, typography, and messaging bring her brand to life in a way that stands out against other fintech COOs.

Social media post templates

And the final piece:
We wrapped up Myrto’s Branded to Life project with a unique brand guidelines book.
This book ensures every branding effort stays on track, and gets Myrto the results she’s looking for.

Brand guidelines book

This document is not only for the brand and business owner but also for anyone that will create any future marketing material while ensuring everything stays consistent.
I know the importance of investing in myself. I also quickly realized that if I wanted my brand to stand out and resonate with my ideal customers, I needed some serious help. Sure, I had a name for my business, and I knew whom I wanted to attract as my customers, but I was stuck with how I wanted to attract them. I needed guidance because I didn’t know where to start and what steps it would take to make my vision become a reality.

Myrto Zehnder
Myrto ZehnderFractional COO for Fintech businesses

GrowingDesign © 2023

Go Boss Yourself

Illustration

~ intro ~
Joel is a brand identity & graphic designer passionate about helping businesses (re)create their brands the right way. 
He also helps frustrated creatives become confidently independent freelancers, and he wrote a book about it.
 
“Go Boss Yourself” is not your 0-to-10k a month bullshit eBook. It’s free, it’s awesome, and it shares a lot of random stuff you need to know right now.
 
Joel challenged me to create illustrations to go along with the content, which I happily accepted.
~ the problem ~
Every year 26,000,000 mamas experience maternal mental health conditions.
Anne & Ann are committed to reducing this number and helping as many women as possible.
 
Their purpose is amazing, but unfortunately, Canopie’s visuals didn’t translate the message or the energy it deserves. They had a lack of graphic cohesiveness, mostly because they were doing everything by themselves, using clipart-based images, without any structure, or the help of a professional designer.
 
After a consultation session, we agreed in setting a harmonious visual style and develop a group of illustrations that communicate the sense of stillness, comfort, and positiveness across all the sections of the app.
~ concept & solution ~
Based on the mood board, we established the basics for the illustration style:

Flat, geometric shapes combined with simple outlined elements. Human connection is very important to Joel, so we made sure to include human characters wherever they fit. We followed a monochromatic color palette, coherent with his personal brand feel – lots of blue.
~ the outcome ~
By combining this valuable written content with the illustrations we provide a better experience to the readers. We keep them engaged by breaking the flow with visual content.
Work with us

GrowingDesign © 2014-2023

Justice Is Now!

Brand design

~ intro ~
Justice Is Now is a non-profit organization that aims to combat the use of rape myths as defense tactics in courtrooms and increase the conviction rate for rape cases. The organization was created in honor of sexual assault victims and aims to end the practice of victim blaming and educate the public about the realities of sexual assault. 

Their goal is to ensure that future victims do not have to endure the injustice of rape myths being used in court.
 
The conviction rate for rape has gone from 6.5% to 3.5% in the UK. Research shows that too many people believe rape myths and victim blame, and these people are the same people who end up on juries.
~ the problem ~
The brand communication of Justice Is Now relied on volunteers that didn’t had the knowledge and expertise of professional graphic designers or branding specialists. The assets they created were confusing, weak and didn’t properly communicate the organization’s message.
 
A strong brand identity is crucial for any organization, and it is especially important for a non-profit like Justice Is Now. A cohesive and impactful visual identity can help communicate the organization’s values and beliefs to the public, make it easier for them to achieve its goals and make it easier for the public to understand and support its mission.
~ concept & solution ~
logo
The concept is inspired by the brush-written signs used in protests. 
The brush stroke represents the freedom of speech and the right to express one’s thoughts and beliefs through different means.
 
The logo features a J and an exclamation point (!) merged into a single logomark. The brush stroke style gives the logo an expressive yet accessible look, making it easy for anyone to draw it on a sign, t-shirt, or flag and show support for the cause.
 
The exclamation point in the logo is intended to convey a sense of urgency and the need for change. The word “NOW” in the logo concept emphasizes the importance of taking action right now.
 
color palette
The color scheme is intended to be provocative and vibrant. These colors are meant to grab attention and help to make the communication assets more visible, with the goal of bringing more attention to the cause that the organization is defending.
 
The use of bright, bold colors is also intended to convey a sense of energy and urgency, which aligns with their overall message. 
~ the outcome ~
With the new brand identity, JIN now has a strong and cohesive visual representation that will help them effectively communicate their cause to the public. The new logo concept, with its brush stroke style and expressive yet accessible look, serves as a symbol of resistance and protest.

The new assets will be a powerful tool for JIN to spread its message and inspire more people to join its cause.
know more at:
Work with us

GrowingDesign © 2014-2023

Canopie

Illustration

~ intro ~
Ann & Anne help expecting women and new moms deal with common motherhood challenges and feelings such as anxious thoughts, how to manage relationships, and dealing with feelings of shame.
 
They joined their talents together to create Canopie.
 
Canopie is a free app and an evidence-based digital program created to address maternal mental health conditions and close the enormous gap in care. It delivers clinically effective asynchronous care in humanizing, short, customized audio programs.
~ the problem ~
Every year 26,000,000 mamas experience maternal mental health conditions.
Anne & Ann are committed to reducing this number and helping as many women as possible.
 
Their purpose is amazing, but unfortunately, Canopie’s visuals didn’t translate the message or the energy it deserves. They had a lack of graphic cohesiveness, mostly because they were doing everything by themselves, using clipart-based images, without any structure, or the help of a professional designer.
 
After a consultation session, we agreed in setting a harmonious visual style and develop a group of illustrations that communicate the sense of stillness, comfort, and positiveness across all the sections of the app.
~ concept & solution ~
We based the illustration style on the aesthetic of their logo: flat, geometric, and vibrant colors.
 
We selected natural elements such as birds, flowers, and mountains, as an association with the senses of freedom, lightness, and calmness. Like a beautiful landscape.


We also included mama and baby characters with restful expressions to emphasize the mood and human connection.

~ the outcome ~
As a final result, Ann & Anne now have a better app interface built with on-brand illustrations that transmit the right energy. All elements and sections are well arranged and have space to breathe, providing an enjoyable and intuitive user experience.

 know more about the app & project at:
canopie.app

We absolutely loved working with Patrícia! She was flexible, open to feedback, produced lovely, high-quality work. She was great, and we can't wait to keep working with her!
Anne & AnnCreators of Canopie
Work with us

GrowingDesign © 2014-2023

View from 32

Brand design

~ intro ~
View From 32 is a business founded by Gabriella, Cassie, and Lindsay – 3 women who are passionate about beauty.
They have a strong background in the industry, having been educated by Sephora and starting their friendship at the Sephora headquarters in San Francisco.
 
They offer a wide range of services, including strategy, consulting, and advice, to help beauty brands reach their business goals and empower them to succeed. They aim to be thought partners for their clients, helping them to navigate the competitive beauty market.
~ the problem ~
A strong brand identity is essential for any business because it allows the company to effectively communicate its values, beliefs, and personality to its audience. 
 
A cohesive and impactful visual identity, including elements such as a logo, color scheme, and typography, can help create a recognisable and memorable brand that stands out in the market. It also helps to build trust and credibility with the audience, and convey the unique value proposition of the business.

My task here was to help them get a custom brand identity.

Before starting to work on the visual aspects of the brand identity, it is important to have a clear understanding of the brand’s goals and style. A brand identity questionnaire has proved to be a useful tool to gather insights into the brand’s mission, values, target audience, and desired image. So that was our starting point.

~ concept & solution ~
logo
When we started working together, the initial idea was to create a logo mark that combined elements of beauty products and a building to symbolise their origin story. 
 
However, as we explored different drafts for the logo, we ultimately decided to go in a different direction and chose a modern and feminine Greek-like style eye shape that directly connected to the company name. 
 
The chosen typography is bold, feminine, and chic, reminiscent of the logos of boutique businesses and modern yet friendly hotels. 
 
This choice of eye shape, simple and elegant, communicates the concept of “view” and the typography conveys a professional and chic touch, making the logo visually impactful and memorable.
message of providing custom and unique maps for each client, just like their road trips.
 
The name “View From 32” has two meanings.
 
Firstly, it refers to the fact that the founders met at Sephora, which was located on the 32nd floor of a building in downtown San Francisco. This location played a significant role in the start of their friendship and their journey in the beauty industry. 
 
Secondly, the name also represents the perspective and understanding that working at Sephora has given them of the beauty landscape. Being on the 32nd floor allowed them to have a bird’s eye view of the industry and be ahead of trends, which they can now leverage to help other beauty brands.
color palette
The color palette contains two pairs of contrasting colors, green and pink and yellow and purple. The orange comes as a neutral color that goes with both combinations.
The tones are pastel but saturated, making them bold but still chic and exclusive. 
 
This color choice is meant to evoke a sense of luxury and elegance, while still being approachable and welcoming. The use of contrasting colors also helps to create visual interest and a sense of balance
 
Together, these colors convey a sense of luxury and exclusivity while also capturing the natural beauty of Ireland, aligning with the brand’s message of creating personalised and unique products.
~ the outcome ~
View from 32 now has a cohesive and unique brand identity that aligns with its core message and personality. The elements of the logo connect to the modern, feminine, and chic traits of the brand, as well as the premium color palette, aligning with the custom and unique experience provided to each client.
Work with us

GrowingDesign © 2014-2023

Memories from Ireland

Brand design

~ intro ~
Keith is an Irish man who enjoys traveling across Ireland to relax and gain perspective. He shares his travel itineraries online to help others plan their trips and has started a project called “Memories from Ireland” where he creates custom digital maps based on people’s road trips.
 
The maps are designed to look hand-made watercolors, with paint brush stroke-style design and are printed on high-quality textured paper with premium paint. This gives the paintings a unique and authentic look, mimicking the traditional art of hand-drawn maps.
~ the problem ~
Keith had a logo that appeared cheap and unprofessional, contradicting the premium identity he wanted to establish for his brand. The logo was a detailed illustration with small text and too many details, making it difficult to recognize at smaller scales.

Additionally, there was no visual cohesiveness across his brand, meaning the elements used in the logo didn’t match the brand feel. These situations create confusion and dilute the brand’s message.

Before starting to work on the visual aspects of the brand identity, it is important to have a clear understanding of the brand’s goals and style. A brand identity questionnaire has proved to be a useful tool to gather insights into the brand’s mission, values, target audience, and desired image. So that was our starting point.

~ concept & solution ~
logo
The logomark concept is a shamrock, a symbol of Ireland, drawn in an organic and freehand style to give the impression of being hand-made. The strokes are designed to look as if they were made by a paintbrush, connecting to the aesthetic of the map and reinforcing the brand message of providing custom and unique maps for each client, just like their road trips.
 
The shamrock symbol is a simple, yet clear way to connect the brand to the Ireland and the organic, hand-made style of the logo gives it a personal touch. The use of paint brush strokes emphasises the brand’s attention to detail and the uniqueness of each client’s experience.
 

The typography selected has details reminiscent of the Celtic style, further emphasising the connection to Irish heritage and reinforcing the brand’s identity.

color palette
The color palette contains dark green, which represents the lush fields and beautiful landscapes of Ireland, gold, which is associated with premium brands and evokes the rich heritage of Ireland, and deep blue, which represents the ocean surrounding the island.
 
Together, these colors convey a sense of luxury and exclusivity while also capturing the natural beauty of Ireland, aligning with the brand’s message of creating personalised and unique products.
~ the outcome ~
Memories from Ireland now has a cohesive and unique brand identity that aligns with its core message and goals. The elements of the logo connect to Irish heritage and symbols, as well as the premium color palette, aligning with the custom and unique maps that Keith creates for each client. 
 
Overall, this brand identity effectively communicates the brand message and visually represents the personalised and high-quality products provided.
I have worked with Patrícia on two occasions over the past 7 months; on both projects, she has taken an often loose brief and managed to deliver designs that we've proudly adapted. Patrícia is a clear and concise communicator, and her process for on-boarding a new client is both thorough and enjoyable. I would have no hesitation whatsoever in recommending Patrícia for any design projects, especially any that relates to brand identity. Thanks, Patrícia. A pleasure as always.
Keith O'Hara
Keith O'HaraFounder
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GrowingDesign © 2014-2023

Cosmic Creative

Brand design

Cosmic Creative is a digital copywriting service for businesses in the career, finance, and tech industries.
Rebecca, the founder, reached out looking for clarity and guidance about the built of her new brand. She knows the importance of showing up online, and the importance of building a brand that stands out and resonates with her ideal customers.

With the proper framework, we worked on her foundations, explored different ideas, and defined key business concepts every brand should have clarified before they show up in the world.

Real words. Real connections.
Mission

Cosmic Creative is dedicated to providing psychology-based copywriting services to business owners who are committed to building strong and long-lasting businesses who value integrity, respect and empathy.

Brand values

Ambition and Commitment
Cosmic Creative values professionals who are ambitious not only about their own business ventures but also about making a positive impact on the world.
Respect and Empathy

Mutual respect for one another and being able to see the world from someone else’s perspective is highly valued by Cosmic Creative. 

Openness
Cosmic Creative values safe and open spaces for productive discussions. Not only with clients, but online audiences as well.
Integrity
Cosmic Creative trusts their clients to stand by their values and is committed to doing the same. Building a strong reputation is one of Cosmic Creative’s goals.
Creative. Compelling. Cosmic.
“I know the importance of investing in myself. I also quickly realized that if I wanted my brand to stand out and resonate with my ideal customers, I needed some serious help.”

“He (Joel) helped me hone in on my vision and mission, took an in-depth look at my target audience (e.g. their biggest challenge, desires, and buying decisions), completed a competitive analysis, figured out what makes my brand unique, narrowed down my brand voice and values, and so much more.”

– Rebecca Scott, Cosmic Creative

Typography

Colors

Brand imagery

LinkedIn Profile

We’ve redesigned Rebecca’s main brand touchpoint, her LinkedIn profile.


With a new banner image, a unique profile picture and the right messaging throughout, Rebecca is getting new followers consistently.

Social Media Templates

We designed and prepared new social media post templates for Cosmic Creative. These templates are easy to use and fulfill the brand and business needs to build awareness and capture new leads.


Visit Cosmic Creative’s LinkedIn profile

Copy that is out of this world!
I know the importance of investing in myself. I also quickly realized that if I wanted my brand to stand out and resonate with my ideal customers, I needed some serious help. Sure, I had a name for my business, and I knew whom I wanted to attract as my customers, but I was stuck with how I wanted to attract them. I needed guidance because I didn’t know where to start and what steps it would take to make my vision become a reality.

That’s where Joel came in. He helped me hone in on my vision and mission, took an in-depth look at my target audience (e.g. their biggest challenge, desires, and buying decisions), completed a competitive analysis, figured out what makes my brand unique, narrowed down my brand voice and values, and so much more. Oh, did I mention that he also created the perfect logo for my company (Cosmic Creative)? We nailed down the messaging, the look, and feel of my business, so that I can confidently market my brand to the world. That’s what branding is — not just the logo and visual components of your business, but the messaging, the purpose, the story, and how everything connects together to resonate with your ideal customer.

I appreciate the time and knowledge Joel gave to me while working on my brand. The time he took during meetings (which sometimes lasted up to three hours because we had so much to go over), the time he took working on the project, and the knowledge he has about not only branding but freelancing (I learned A LOT, like the importance of asking questions of potential clients before you start working with them). Our meetings were value-packed!

You get more than your money’s worth working with Joel. He is kind, honest, authentic, and well informed. I recommend anyone who is struggling with their brand or even freelancing in general to connect and work with Joel. Best decision I made for my business!
Rebecca Scott
Rebecca ScottCosmic Creative
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Thank you!

GrowingDesign © 2022

Dr. J. Rodríguez

Personal branding

Dr. J. is a master educator and recognized expert in message development for ethical team building, diverse leadership presence, and inclusive audience engagement.
Dr. J. reached out looking for clarity and guidance about the building of his own personal brand. He knows his strengths and the value of his work, but he also knew those features and benefits weren’t being communicated correctly.
With the proper framework, we took a step back, dug new foundations, explored new ideas, and defined key business concepts every brand should have clarified before they show up to the world.
Bee seen. Feel seen.
Mission
Make people feel seen, recognized, and that they belong through moments of solidarity and meaningful connection provided in the form of group and one-on-one teaching.

Brand values

Openness and honesty
Dr. J. is and requires his clients to be fully honest and open to change.
Courage
It takes courage to recognize we’re in a difficult situation, and then decided to do something about it.
Community and solidarity
In his constant pursue in belonging, Dr. J. knows and values the importance of a strong community. Often described as a feeling of unity, solidarity is a vessel to Dr. J. work
Love and empathy
Dr. J. always seeks to connect with others through empathy from a genuine concern. His brand comes from a place of love and willingness to pursue a greater good.
Integrity
Fuelled by a strong sense of morality, Dr. J. expects his clients to be honest and equipped with moral principles as well.
Wisdom
The ability to look beyond bullshit and see with clarity so that you can act in alignment with the content of your character.
The eyes have it. The heart feels it. The soul knows it.
Dr. J. had already started an online presence, but he kept feeling his efforts weren’t getting him the results he deserved. He has now found his focus, his own path where he knows he’ll be appreciated and seen as the expert he truly is!
With the mind of a data scientist, the heart of a coach, and the spirit of a savvy strategist, Dr. J. talks the talk and walks the walk. He wants people to have a true sense of belonging, recognition, solidarity and above all, Dr. J. wants us to feel seen.

Typography

Colors

Brand photos

LinkedIn Profile

We’ve revised, redesigned, and re-wrote Dr.J.’s main brand touchpoint, his LinkedIn profile.

With a new banner image, a unique profile picture and the right messaging throughout, Dr. J. is getting new followers consistently.

Social Media Templates

We designed and prepared new social media post templates for Dr. J. These templates are easy to use and fulfill the brand and business needs to build awareness and capture new leads.
social media post templates


Visit Dr. J.’s LinkedIn profile

Connecting begins with you and ends with us.
In the business of branding, there are banal blowhards or exceptional experts who make marketing work for you. Joel is one of those truly outstanding pros, an actual diamond in the light of day. With a plethora of radiant possibilities at his disposal, he'll brand your business to life in ways that work for you. He did it for me, and my business will never be mundane because I am no longer just another someone. Thanks to Joel, I'm uniquely independent and authentically resilient, because my brand works for me.
Dr. J. Rodríguez
Dr. J. RodríguezCommunication Coach
Work with us
Thank you!

GrowingDesign © 2022

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Persona

Website Design & Development

We’re here for those who share our belief that life is full of colourful and beautiful moments when you’re able to express exactly who you are. Instagram isn’t the only place where you can show the colourful, fun and quirky side of your personality!
At the time Persona contacted us, they already had a website online.

But things just weren’t clicking.
After a brand audit that put several ideas in place, we designed a refreshed website and gave Persona a new direction to follow.
How fun is your sock drawer?

"At Persona, all of our luxury Egyptian cotton socks are bright, bold and colourful, just like you, so that you can live life colourfully and just the way you want. Before the status quo speaks up again – colours can be luxurious!"

- Prem

The project was divided into easy-to-follow phases and the complete process included:

  • Branding audit
  • Research and mood boarding
  • Content auditing and wireframing
  • Full website design and development (on Wix)

Before

After

Egyptian cotton

About page

Mobile version

We spend most of our time on our phones. Having a mobile-friendly website is an absolute must. Especially when most of the traffic is going to come from social media!

Have you ever felt like everyone wants you to act a certain way?

After our engagement, Persona has seen an increase in sales, and brand awareness. An on-brand online store is a crucial brand touchpoint to the success of a product-based business.

How colorful is your sock drawer?
Persona

I got a great-looking website, which not only expresses Persona’s personality but also takes users on the journey they need to go through to be able to connect with the brand. Most importantly, I now have a website that reflects my personality and one which I am PROUD to have. Apart from technical knowledge and skills, I recommend GrowingDesign for the all-around development of your business, it's not just a design project but a general business development project. You'll also find people who will collaborate with you and challenge you to really understand whether your ideas are being done because they are the right ideas or not, great people who you can relate to and will treat you like another person, rather than a customer or client!
Premesh Nathwani
Premesh NathwaniFounder of Persona
Work with us
Thank you!

GrowingDesign © 2022

Media with Dee

Website Design & Development

Dana helps passionate skilled individuals turn their ideas into content, and their content into impact & revenue.

Dana already had a strong brand presence on Instagram when she came to us looking for a website.

The goal for this new brand touchpoint is to strengthen her overall online presence and brand experience.

She now has a place online she can call her own.

"My goal is to provide you with the knowledge, tools, and inspiration so you use social media in an impactful positive way to grow your business and help others while doing what you love."

- Dana Soueid

The project was divided into easy-to-follow phases and the complete process included:

  • Research and mood boarding
  • Content auditing and wireframing
  • Full website design and development (on WordPress)

Services page

Free content page

Mobile version

We spend most of our time on our phones. Having a mobile-friendly website is an absolute must. Especially when most of the traffic is going to come from social media!

Built-in link in bio

No need for third-party apps or services, when you have your own website use it to host your unique link in bio for your marketing purposes.

Established entrepreneurs need their own website.

Visit it today and meet
Media with Dee

When I decided it was time to have my own website, I confidently chose Joel to work with on this project. After connecting with him on social media, I was sure he would be the right person to help me build not only an aesthetically pleasing website, but one that would actually get more eyes on my business and help me grow. And he did exactly that!
Dana Soueid
Dana SoueidFounder of Media with Dee
Work with us
Thank you!

GrowingDesign © 2022

Tiny Leopards

Brand design

~ intro ~
Katrina is a dedicated mom and founder of Tiny Leopards. They are focused on creating clothing for eczema-prone babies that provides structural support to compliment an eczema skin management routine, all while keeping the babies looking cozy and stylish.
 
But they are not just another cute clothing brand. Katrina’s mission is to help parents protect their babies from their skin struggles, create awareness for this kind of challenges and build an online community to support the families that go through it.
 
She wanted a brand identity that would stand out and resonate with the brand vision while keeping a kid-friendly yet sophisticated and hip look.
 
My task here was to translate that mood into meaningful visuals.
Let’s find out how!
Before diving into colors and shapes, we set a session to chat about the brand. You’ll get a simple brand identity questionnaire, and, based on your insights, we’ll develop a mood board. With this, I can fully understand your goals and sense of style that will help us follow the right creative path and ensure we end up with satisfactory results.
~ concept & solution ~
logo
The Tiny Leopards logo exhibits a resting closed eye leopard and reflects the positive outcome the products will have in babies’ lives. It enhances the sense of comfort, relief and protection felt by babies when wearing these special clothes.
The arched typography transmits a sense of playfulness but also protection.
The tiny leopard is comfy, relaxed, and well-accommodated under the rainbow.

color palette

Warm, trendy & cozy:
The color palette gathers gender neutral, hip and warm pastel tones.
social media assets + icon set
Following the brand vision, Katrina wanted to transmit comfort and sleepiness on Tiny Leopards’ social media channels. So, we developed a set of templates containing organic shapes, patterns inspired by leopard spots and light color tones.
The selected typography has nice curvy details that match the overall feeling of the brand.
Remember the brand identity questionnaire I mentioned before?
It helped us create this beautiful brand identity, plus, at the end of the project, all the information was compiled on a Brand Style Guide. This document contains the most important details about the brand, as well as logo usage guidelines and overall visual style, to make sure anyone who works with it, does it cohesively.
I had an incredible experience with Patricia - she translated the vision for my brand into the perfect logo and a well-designed collection of social media templates. She's highly intuitive, creative, and delivers quality, timely work. Will work with her again!
Katrina Frolov
Katrina FrolovFounder & CEO
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GrowingDesign © 2014-2021

Patrícia Oliveira

Graphic Designer & Illustrator

I’m a graphic designer focused on helping meaningful & nice-people-managed startups stand out by providing custom and appealing brand visuals.

My journey started with product design, but I soon found out that graphic was the way, when I realized that I had more fun creating the communication assets for my products than designing the products themselves.

Along with 5+ years of freelancing, I had the opportunity to help more than 20 (now a bit happier) business owners from all over the world.

They define the experience as reliable, enjoyable, and smooth.
Keep learning is a must, so, some of my time is invested in it, to make sure I’m always updated and ready to come up with creative solutions for any new challenges.

Let’s meet each other! 

Message me about your project or with any questions about my process. If your project seems like a good fit, we can schedule a call to discuss further details.

Send us a message

Joel Sousa

Brand strategist & designer

My journey began in 2014 as a freelance graphic designer, juggling a bit of everything and grabbing every chance that came my way. 

It was a grind, but it laid the groundwork for what was to come.

The real game-changer came in 2020 when I focused on building my personal brand. 

That’s when the magic happened. 

I transformed from the go-to guy for cheap gigs into a sought-after brand strategist and designer, a role that’s not just for anyone.

As a result, people stopped looking at me as a cheap commodity and started queuing at the virtual door of my online business to have me on board.

My clients walk away not only with a full set of visual assets, but with a better understanding of their own brand (and themselves?) and the confidence to market their businesses the right way.

That’s the journey I want to take you on. 

Let’s build a brand that not only stands out but also stands for something.

Interested in talking?

Send us a message